X KARO. THE BUZZIEST X IN TOWN
X, an upcoming retail destination in Noida wanted to do a campaign promoting itself as the buzziest retail hangout destination of the region. This series of digital videos, designed to run purely on the social media platforms, performed the dual task of curating crowd sourced content from the relevant target base by asking them to share videos that showed them at their hangout zones, or just partying or having fun. The best videos were featured in the X on the website of the brand.