The Day The French Took Over The Oberoi Kitchen
Two talented chefs from Georges Blanc, a Michelin starred French restaurant, were visiting The Oberoi, New Delhi with their special Tasting Menu put together for their global cuisine restaurant, 360. The Mob took it upon themselves to turn this cordon bleu event into one which was surely gourmet, but a whole lot of fun as well. We started with a cool teaser campaign to really get people talking about the event.
A word from the great man himself!
Some stories to get the taste stories going! Interactive Insta stories were called for!
Engagement in a one-on-one Q&A session on Instagram.
The campaign was an out and out success with its targeted approach on all platforms. We saw a 4% increase in engagement during this time. Impressions were at an all-time high of 20K.