How To Get A Michelin Star Chef To Launch A 'Tiffin'

The Oberoi, Mumbai had an exciting brief. To communicate their Michelin star Chef, Vineet Bhatia's, launch of the Taste of Mumbai Tiffin at their iconic restaurant Ziya. This innovative approach to fine dining, had us thinking innovative as well, and we created a campaign where the Chef collected these flavours from across the myriad communities of Mumbai and packed them into the elegant tiffin to be unveiled at Ziya. This colourful editorial style campaign got us an overwhelming 71000 impressions on Instagram and caught the eye of some of the best publications in the industry.

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The making of this campaign and the 'tiffin' was captured
in this vibrant fun filled video.

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Virtual Unboxing Of The Tiffin

This innovative click through campaign on Instagram allowed viewers to unbox each dish of the tiffin and read about the history behind the dish as well as the details of the dish. This allowed them to virtually get a taste of this unique tiffin even before they tried it for real at Ziya.