Godfrey Phillips celebrates the family tree with #JustLikeDad

As part of our internal communication mandate, we look at ways in which we can create quirky engagement among the company workforce. Father's Day was around the corner and we had to look at an idea that could work equally well across the salesforce at the outposts, the management staff at the branch offices as well as the senior management level. With a target audience spread across the length and breadth of the country, we used the mobile phone as the medium and whatsapp as our platform to run this simple contest.

image
image
image
image