A Teacher's Day campaign that shone through the rest.
Rajnigandha Pearls, launched its second campaign with the initiative #TeacherNeBolaTha. This year's campaign chose to take a different path of highlighting teachers who looked beyond just the toppers to actually focus on the large chunk of students who tend to remain invisible or looked over. Through this film, the brand celebrates the transformative power of every teacher, the power to extract that shining talent within each student and nurture it to the brilliance it deserves.
The short film featured Dr. Sanket Bhosale, a popular comedian & mimicry artist known for his acts in Bollywood and was released across all digital platforms such as YouTube, Facebook, Twitter etc.It had a contest accompanying it that saw many viewers engage with the campaign and share their own #TeacherNeBolaTha entries.
The campaign saw a huge response on all digital platforms and a lot of press coverage.