Vistara, recently introduced its 14th aircraft, the advanced next generation A320 Neo. An aircraft with unique enhancements such as mood lighting, wider seatbacks, softer seat cushions and softer leather upholstery, the A320 Neo is quite the revolution in flying comfort across all its three cabin classes. Moreover, all these enhancements made this incredible flying machine different from all other Neos in its class. Hence the campaign #NotJustAnotherNeo.
The campaign spanned three phases, the prelaunch where tantalising bits of the machine were revealed, to the launch where we released videos of the making of this aircraft, as well as the video behind the distinctive Livery design of the Neo, to the sustenance where we proceeded to highlight individual features one at a time.
The World Environment Day post too carried the story further by highlighting the cleaner, friendlier CFM Leap 1A engines in the aircraft.