About The MOB

The Mob is a new-age communication agency that provides brand solutions on the 'all in one' platform of the 'personal screen'. Reaching out to the emergent technology connected consumer through mediums relevant to him. The tools used could be social media networking, app and website design, interactive technology, mobile films or online films, all putting forth the Big Brand Idea through mediums that reach the target by talking his language and engaging him on his terrain.

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NITIN SURI

  • Former National Creative Director of Dentsu India
  • Past stints with Mudra, Rediffusion, Bates and FHO
  • Has over 20 years of big brand experience across Airtel, Maruti, DLF, Honda, Canon, 'W', Iffco-Tokio, Suzlon, Jaypee and many more
  • Over 100 national & international awards. Served as jury member on international award shows like New York Festivals

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CHRANEETA MANN

  • Ex National Creative Director, Rediffusion Y&R
  • 17 years of creating over 200 ad commercials, about 40 internationally and nationally acclaimed campaigns, about 100 national & international awards
  • The only Indian on the Grand Jury of New York Ad Festival 2015. Twice on the Jury of ABBYs
  • Chraneeta has also worked at JWT , Leo Burnett and Dentsu in the past

Our Work

They say good ideas find you. We bumped into some as well!

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How To Get A Michelin Star Chef To Launch A 'Tiffin'
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The Day The French Took Over The Oberoi Kitchen
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Rajnigandha Silver Pearls. Dadi Ki Rasoi
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#TeacherNeBolaTha
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URBAN Clap. Repairing all Things A
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Communicating A Miracle
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Communicating A Miracle
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#LoveIsInTheAir
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Godfrey Phillips celebrates the family tree with #JustLikeDad
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X Karo. The Buzziest X in town
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Honeywell World Environment Day
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Launch of #NotJustAnotherNeo
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#HamariPehliDiwali
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#SpotSantaWithVistara
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#HamariDoosariDiwali
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#WomenWhoMakeUsFly
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Honeywell Air Purifiers
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www.clubvistara.com
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www.honeywellsmarthomes.com
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www.bonhomiaworld.com
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www.starstardial.in
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#HoneywellAllAround
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The Second Year Anniversary at Vistara



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Rajnigandha Silver Pearls. Dadi Ki Rasoi
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#TeacherNeBolaTha
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URBAN Clap. Repairing all Things A
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#IWishIHadaSister | A Tribute by Videocon
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UrbanClap | Salon at Home
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UrbanClap | Tribute To Mothers: A Mom Thing
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Vistara Diwali Campaign | #HamariPehliDiwali
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Vistara | Mother's Day With Vistara
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Videocon | I am The National Anthem
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Hathway | #HighSpeedDussehra
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Bilt | MakeAP3Face Campaign
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Lava | Pixel Personalised Video
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Titan | Mobile Catalogue
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Oberoi X-mas Poster
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Typhoo Organic Tea Range
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Typhoo Green Tea Range
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Vistara | Full Page Ad
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Bonhomia | Advertorial
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Bagrry's | Full Page Ad
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Wholly Joy | | Full Page Ad
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Typhoo Organic Tea
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Typhoo Green Tea
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Bonhomia | Premium Coffee Dips
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Honeywell
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Honeywell
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Wholly Joy | Milk Products
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Oberoi Bulletin
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Chef Christiaan Stoop Menu Design
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States On Plates Menu Design
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Bayaweaver Juice Menu
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GPI Annual Report
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GPI CSR Report

MOB in THE News

We do our best. The rest just follows!

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Rajnigandha Pearls Celebrates Teacher's Day

Rajnigandha Pearls, launched its second campaign with the initiative #TeacherNeBolaTha. The much appreciated campaign for Teachers Day, started in 2016, aiming at paying homage to the selfless support and dedication of our teachers, who have helped shape our lives in many ways.

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Weekend Fun 1: Ads ride the Raksha Bandhan wave

Coneptualised by The Mob, this film (above) features pairs of men (brothers), starting with two young boys covered in dirt straight from the playground. A super informs that a sister would have been cleaner. Using pairs of young and older men, the film explains that a sister would have known what to do (when a button comes off ), been more caring if one was unwell, more understanding when one goes through a heartbreak, known pretty girls to introduce one to, and would have been prettier herself. The brands ends with the message: 'Videocon wishes Happy Raksha Bandhan to all those lucky enough to have a sister' and the #IWishIHadASister...

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afaqs! Creative Showcase: Videocon's Ode to Sisters

Videocon's #IWishIHadASister ad campaign looks at Raksha Bandhan from a unique perspective. While there is enough said about the bond between a brother and sister, perhaps, we never really look at the festival from the eyes of brothers who long to have a sister. The video depicts instances that highlight aspects of the lives of brothers' on occasions when they sorely miss having a sister...

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Vistara Celebrates #HamariPehliDiwali

This Diwali is airline brand Vistara's very first since its operational launch. The brand, which is a joint venture between Tata Sons and Singapore Airlines (SIA), has released a three-film digital campaign, on the occasion...

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Vistara underlines value of mother's presence, promises to bring her home on time

Airline brand Vistara released a digital film on the occasion of Mother's Day, which was celebrated on 8 May. Conceptualised by The Mob, the film focuses on children of moms who need to travel on their jobs. It features a series of situations where children eagerly await their mothers' arrival. A young boy stares outside through a window as he waits anxiously for his mom. As he continues playing with his soft toy, he keeps looking out. He

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For Brands, Mother's Day Is Much More Than Just Greeting Her

Mothers are special and the joy of motherhood is even more valuable. Brands across the world took the insight appositely and the idea of celebrating Mother's day became a global affair. Thanks to a strong advertising for events like this! The very nostalgic ad campaigns and tempting offers attract people to buy presents for their mother make every possible effort to reach their TGs. Brands from across categories unveil exclusive offers, ad campaigns along with partnerships to catch the fancy of consumers....

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Contact Us

We're always busy thinking about good work. But nonetheless, we have all the time to get in touch.
So feel really free to drop us a mail at nitin@themob.in